How To Set Realistic Goals As A Gambling Affiliate

Randy gave me the green light to write something for his personal blog and following on from his post ‘Thoughts Going Into 2016’ I thought it would be really interesting to write something about how to set realistic goals as a gambling affiliate.

If you’ve spent any time over at PAL or GPWA you’ll have seen multiple threads, usually made by newer affiliates, about how long it took to get your first player or asking about how long it takes to make money in the industry.

The focus is always on getting sign ups and making money but those two factors are hard to affect when you’re building a new website. What you really want to build is a strategy and set goals which will get you to the end game… sign ups and revenue.

2016 Realistic Goals

Realistic Goals For Your Gambling Website

So let’s look at three realistic goals which can help make your website a success:

#1 – Content Creation

You can’t guarantee that the content you create is going to generate revenue but what you can affect is the amount of new content you add to your website. The more content you produce the more likely it is you’ll produce something which is revenue generating.

If you’ve launched your site with just 30 pages but you commit to adding a page per day in a month’s time you’ve doubled your site size to 60 pages and three months down the line you’ve got a 120 page website and a boat load more potential for long tail traffic.

Which do you give a better chance of getting traffic and making money?

Note: it doesn’t always have to be written content either. When I launched this website I set podcast goals alongside articles.

#2 – Link Building

 A healthy link profile is going to help any website rank better and attract more traffic. Again though, it’s unlikely that building any one individual link is going to seriously affect your bottom line but adding multiple links to your profile over a sustained period of time will create a cumulative positive impact.

It shows Google that the site is gaining popularity and that the content which is being added has value. More links will boost your overall ranking ability, help with indexing new content and potentially bring traffic.

Setting a goal of even 1-2 new links a week is realistic and by the time your site is 120 pages (after 3 months) it’ll have links from 18-24 referring domains… which is definitely enough to help long tail rankings which… you guessed it, will generate players and revenue.

#3 – Conversion Rate Optimization

 Much like your content creation and link building goals, conversion rate optimization, is something you can commit to doing and over a period of time will help you get more players and earn more money.

If you’ve got a group of pages performing well in terms of traffic, then it makes sense to get them working as best they possibly can for you. Without some kind of conversion rate tracking you probably don’t even know if they are your money pages or not.

A goal you could and should commit to is adding Optimizely (or any other similar tool) to your most well trafficked pages and seeing how they convert now, then testing how you can make them convert better.

You’re only going to find small gains on each page, >5% usually, but added up over a period of time that can make a big difference… it’s simple maths.

Page gets 200 visitors per month and on that page your affiliate links get clicked 5% of the time so that’s 10 clicks a month. You tweak some CTA’s, test some different buttons/banners and that rate increases to 6.5% and 13 clicks. You do this across 20 pages and that’s 60 more clicks a month and likely an extra depositor or two.

Plus, as your site grows and gets more traffic the cumulative affect of this gets bigger and bigger.

Unrealistic Goals Actually Prevent Success

 The problem with setting unrealistic goals isn’t just that you won’t meet them it’s that they actually prevent you from being successful.

Let me explain.

If you set yourself a goal of building a website which generates 10 real money players a month in 6 months time and you get to your deadline but fall short the impact that can have on you can be very negative.

It’ll make you think what you’re doing isn’t working and then logically you start to think you should stop doing it. You’ll become demotivated and the likelihood that you stop working on your site increases dramatically.

As soon as you stop working on any website the chances of it becoming a success are seriously slim. Set yourself realistic goals, which you can meet, that keep you motivated and the signs up, revenue and success will come.

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